Fashion brand analysis is the process of assessing and evaluating the performance, market position, and identity of a fashion brand. This analysis incorporates a comprehensive assessment of different aspects to make informed decisions related to fashion brands.
It is usually organized by businesses, fashion experts, professional marketers, and research firms. They have a keen eye on the weaknesses and strengths of the performance of brands inside the context of the fashion industry.
Importance of Fashion Trend Analysis in the Industry
Fashion trend analysis plays a significant role in the fashion industry, from shaping its various aspects to marketing. it provides businesses a way to operate, design, and market products according to the choice of their customers.
Purpose of Fashion Industry Analysis
It is important for brands to stay updated on recent market trends in order to compete in the market. Customer needs and choices change rapidly, and the brands unaware of these shifts risk losing their market shares.
Fashion industry analysis allows brands to make bold decisions and lessen the hazards of inventory management, campaigns related to marketing, and inventory management.
Trends and Insights in Fashion Brand Analysis
Trends and insights in the fashion industry are continuously changing, showing a change in consumer preferences, technology advancement, and societal diversity. To maintain their progress in the market, fashion brands must be aware of these changing trends and insights. For this, a critical analysis must be done.
Emerging Trends in the Fashion Industry
The fashion industry is continuously evolving and trends can rapidly change in every season. Cultural influences, vintage and second-hand shopping, Impulsive sizing, virtual fashion shows, streetwear, technological integration, local and small-batch production, and digital fashion are some important fashion trends. It is important to follow fashion news, blogs, and social media influencers in order to stay updated about new fashion trends. Here are 5 best fashion brand analysis companies.
1, POP FASHION
Website: https://www.popfashioninfo.com/
POP Fashion, a fashion trend information platform under Yishang Yunlian Group, which was established in 2004 and stands as the first listed company in the field of internet fashion design supply chain, has earned recognition as an industry pioneer in realizing the O2O model. The platform offers precise directional decision references, an extensive array of in-depth, highly applicable resources. Through the POP Fashion Official website, which boasts nine sections and four categories, along with its collection of five book series, POP Fashion is committed to establishing a fashion research and study network that centers around Trends, Styles, and Fabric.
2, Trendalytics
Website: https://www.trendalytics.co/careers/
Trendalytics, not a conventional data analytics company, envisions and democratizes data analytics in a visual and intuitive manner. The platform leverages cutting-edge machine learning to support dynamic markets spanning fashion, apparel, accessories, beauty, and health & wellness.
In the past year, Trendalytics has achieved remarkable growth, tripling its sales, and has established partnerships with iconic brands and retailers, including top department stores, mass retailers, global brands, and the fastest-growing e-commerce enterprises. Notably, some of the company’s clients boast 100 users on the Trendalytics platform, serving various functions such as design, merchandising, product development, and marketing.
The Trendalytics team embodies passion, creativity, collaboration, and curiosity. Comprising a close-knit group of data scientists, engineers, and former merchants with experience at Saks, Microsoft, Goldman Sachs, Zara, Gap Inc, Macy’s, and more, the founding team boasts strong track records in commerce, consumer products, and enterprise software.
The company is actively seeking intelligent self-starters who are eager to learn, adapt to diverse roles, and develop into future leaders within the organization. Trendalytics maintains a culture of constant innovation and has achieved significant recognition, including a top-ten position in Google’s Machine Learning Competition in 2017 (top 2.8%) and a top-ten placement in the Wall Street Journal’s Startup of the Year competition during its early stages.
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3, Edited
Website: https://edited.com/
EDITED’s mission is to assist retailers in leveraging data insights and analytics to enhance profitability and achieve their corporate objectives. The Connected Commerce Cloud offered by EDITED combines innovation and leadership, offering AI-enabled market data solutions and robust internal data analytics.
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4, WGSN
Website: https://www.wgsn.com/en/wgsn
WGSN is the world’s leading consumer trend forecaster. WGSN’s accurate forecasts provide global trend insights, expertly curated data, and industry expertise to help its clients understand consumer behavior and lifestyles, create products with confidence, and trade at the right time.
5, The NPD Group
Website: https://www.npd.com/about-npd/
As consumers’ tastes change and the retail landscape evolves, new business opportunities and threats abound. NPD, a global market information company, offers data, industry expertise, and prescriptive analytics to help its clients understand today’s retail landscape and prepare for the future.
More than 2,000 companies worldwide rely on NPD to help them measure, predict, and improve performance across all channels, including brick-and-mortar, e-commerce, and B2B. NPD helps its clients understand what is selling, who is buying, and the why behind the buy. Clients use this information to make decisions across nearly every aspect of business, including sales, marketing, demand planning, distribution/assortment planning, product development, and more.
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